Cristiano Ronaldo, the Portuguese and Juventus superstar, is widely regarded as one of the best players in football history, with the striker being one of the most popular and watched sportsmen across all sports.
Ronaldo is the most popular athlete on social media, and his removal of Coca-Cola bottles from a Euro 2020 news conference on Monday resulted in a $4 billion drop in the company’s stock price.
During the press conference, the 36-year-old, who is renowned for his rigor’s devotion to diet and fitness, made his feelings about the soft drink known by stepping away from the Coca-Cola bottles and instead held out a water bottle, urging the journalists to pick it.
When the European stock market started on Monday, Coca-shares Colas was valued at $56.1 a piece, but by the end of Ronaldo’s press conference, they had plummeted to $55.2 apiece.
Coca-market Cola’s worth dropped $4 billion from $242 billion to $238 billion.
Coca-Cola, one of the official sponsors of the current Euro 2020 Championships, issued a statement in response to the event, stating that “everyone is entitled to their drink preferences” and that “tastes and requirements” differ.
“On arriving at our press conferences, players are given water as well as Coca-Cola and Coca-Cola Zero Sugar,” a spokesman noted.
For his part, Ronaldo had a fantastic start to the Euro 2020 campaign, netting a brace in Portugal’s 3-0 triumph against Hungary in their first Group F match.
With the brace, he surpassed France’s Michel Platini as the all-time leading scorer at the European Championship finals, with 11 goals.
Cristiano Ronaldo simply moving Coca Cola out of the way and saying “drink water” caused Coca Cola to lose $4 billion in value today… pic.twitter.com/pOsOsXiXGy
— Jomboy Media (@JomboyMedia) June 15, 2021