Demi Moore donned swimming clothes alongside her three daughters, Rumer, Scout, and Tallulah Willis, in a recent Andie Swim ad.
The 58-year-old actress told WWD that it “felt like a great moment to join [the brand] in embracing a summer of freedom and unity,” since she has been an investor in the swimsuit company since 2017.
She worked on the shoot with the small firm and decided to make it a family affair by flying down to East Hampton with her girls.
She remarked, “It was essential to me to include my kids in this campaign,” and added, “I hope others embrace chances in their life to establish meaningful relationships and cherish every moment with the people they love.”
Rumer, 32, Scout, 29, and Tallulah, 27, twin with their mother in various colors of Andie Swim’s Amalfi one-piece ($95) in a shot for the ad titled “Together.”
For a second group photo, they mixed things up by wearing different styles in the same red-hot hue. Scout wore a one-shoulder Wynwood shirt ($50) and high-waisted trousers ($45) while Moore wore a button-up Malibu suit ($95).
Willis, who recently retaliated against body shamers by publishing her own bikini photos, adorned her one-piece with a series of gold necklaces.
Tallulah instead wore a rash guard ($50) with her bikini bottoms ($45) for the family session, which took place at photographer Cass Birds’ Hamptons house.
Melanie Travis, president and chief executive officer of Andie Swim, told WWD of the shoot, “They were really game, they stayed for sometime out east.”
“We weren’t planning on shooting in Cass’ backyard at first, but the brand’s attitude is all about community, our people, and having fun, so Cass said, ‘Let’s shoot in my garden.’”
Moore and ex-husband Bruce Willis wore identical pajamas with their kids last year, and it’s not the first time the famous family has done so. The daughters harmonized in cashmere a few days later.