The late NBA star’s widow, Vanessa Bryant, announced the launch of her Mambacita clothing line on Friday, just weeks after revealing that Kobe Bryant’s estate had parted ways with Nike.
Bryant announced on Instagram that the collection would be released on May 1, the 15th birthday of Gianna, or “Gigi,” Kobe and Vanessa’s daughter, who died in a helicopter crash with Kobe on Jan. 26, 2020.
The Mamba and Mambacita Sports Foundation, established in memory of Kobe and Gigi to support underserved youth in sports, will receive 100 percent of the proceeds, according to Bryant.
Mambacita was Gigi’s nickname.
Bryant said that unisex and children’s sizes will be available. It’s uncertain if this is the start of a larger launch. The collection’s website was down Friday afternoon, citing a “internal mistake.”
According to Josh Gerben, a trademark attorney and founder of Gerben Intellectual Property, the Kobe Bryant estate has submitted more than a dozen trademark applications since May 2020.
Vanessa Bryant has been filing trademark applications in Kobe’s name for the past year, indicating a desire to create a brand around Kobe and Gianna’s legacy, he said.
The term Mambacita, the M logo, and the two hearts logo, according to Gerben, are used in the pictures she wrote. “I would also expect to see more products launched soon based on trademark filing activity,” he said.
“Creating a clothing and footwear brand without the help of a major corporate partner would be difficult in the end.
It’s not impossible, but there are obstacles on the business side that make a relationship with a well-established organization seem like a strong possibility,” Gerben explained.
According to sources, Vanessa Bryant and Nike were at odds. She was dissatisfied with the lack of availability of his shoes, which is a common tactic used by shoe companies to increase demand.
Despite leaving Nike, Bryant told fans on April 20 that she hopes Kobe’s fans will be able to wear his goods for years to come.
In the message, she said, “I will continue to fight for that.” “Kobe’s merchandise sells out in a matter of seconds. “That says it all.”