Mike Tyson has filed a lawsuit against Culture Kings for using a likeness of his face on t-shirts without his authorization.
Last Friday, the former professional boxer from the United States filed a lawsuit against Culture Kings in Sydney’s Federal Court for misleading and fraudulent behavior.’
Tyson, who has controlled the international trademark for ‘Mike Tyson’ since 2010, claims that the clothing business marketed things with his name and nicknames ‘Iron Mike’ and ‘Kid Dynamite’ without his permission.
According to the 54-year-old, an ignorant consumer would believe he was associated with the product, and the corporation made false and deceptive assertions, according to Australian Consumer Law.
‘References to the Applicant, images of the Applicant, and the words ‘Mike Tyson’, ‘Tyson’, ‘Iron Mike’, ‘Iron Mike Tyson’, and ‘Kid Dynamite’, would cause a consumer to associate a product bearing those references, images and words with the Applicant, and with the Applicant’s international fame, reputation and recognition,’ the filing claims, according to The Age.
Despite receiving several cease-and-desist letters, Culture Kings continues to sell most of its Mike Tyson-themed stuff on its website, with certain items also remaining on store shelves.
Last year, the company, which has eight physical locations but largely operates online, reportedly achieved a staggering $183 million in revenue while only making a $19.4 million profit.
Culture Kings sold 50% of the company to a private equity firm in the United States in order to enter the American clothing industry, valuing the company at $600 million.
All Culture Kings firms have been sued, as have its owners Simon, 36, and Tah-nee Beard, 32, who have a combined net worth of $626 million.
Culture Kings, which was created by a Gold Coast husband and a couple in 2008, now employs 500 people around Australia.
They pooled their savings and began planning their first store shortly after they began dating.
Mr. Beard once spent $120,000 on developing his top business talents, which included a one-on-one meeting with Jordan Belfort, the original Wolf of Wall Street.
‘It was intense to develop the business from the ground up and self-fund it the entire way,’ he said.
‘We were all in… we had to be,’ says the group.
Soon after the Gold Coast store debuted, others in Sydney and Melbourne followed suit.
In-store DJs, barbershops, and basketball courts became the standard for Culture Kings, who prided themselves on being unique.
For more than a decade, the company, which counts Justin Bieber and Cristiano Ronaldo among its clients, has effectively tapped into the millennial and teenage market.