For her current ad with Gucci, Miley Cyrus has transformed into an anime cartoon character for the luxury brand’s Flora Fantasy fragrance.
The singer, 28, wore a purple high neck shirt with a sequined hot pink and emerald, green collar, beige tartan leggings, and silver shoes with yellow stockings, in addition to her distinctive golden mullet.
In the label’s latest advertising, Cyrus was joined by cute co-stars, including a poodle and Persian kittens.
Cyrus was transformed into an “anime” figure, animated in the traditional Japanese technique, to promote Gucci’s Flora Gorgeous Gardenia fragrance.
Alessandro Michele, the creative director of Gucci, said in a statement, “Flowers, in particular, represent a universe of endless possibilities, and fragrances are investigations. For the campaign, I had a lot of fun creating a surreal and enchanting world around Miley Cyrus, creating a playful contrast between this artist with a rock ‘n’ roll spirit and a flowery universe, just like you can enjoy drawing out different notes from a bouquet—in this case, the Gardenia, whose scent is unusual, sensual, and intense—just like you can enjoy drawing out different notes from a bouquet—in this case, the Gardenia, whose scent is”
Cyrus sang the song “Delicious” for the campaign.
Gucci announced the collaboration on Instagram on June 18, noting that the brand would be working with the multi-platinum selling music artist.
“With her own individuality, she will star in a series of pictures and a fantastical film dedicated to the new scent, directed and shot by artist Petra Collins under Alessandro Michele’s creative guidance,” the post added.
Gucci paid tribute to the “true to self-expression, positivism, and honesty” of the “Party in the USA” singer.
They said that Cyrus’ distinct personality was “influenced” by the new fragrance.
Cyrus seen in the marketing film hugging a poodle in a flower-filled garden before entering a bright pink beach house with white windows.
Following that, Cyrus is transformed into an anime figure who wanders off into a floral fantasy dreamscape.
The campaign was “inspired by the world of anime replete with pop references,” according to a business Instagram post.
“The new #FloraFantasy campaign is all about kawaii cuteness,” they continued.