The hotel heiress said on Tuesday that she has invested in Origin Protocol, a decentralized platform focusing on the creation of non-fungible tokens (NFTs) and will serve as an adviser to the company.
In a video, she stated, “I’m extremely delighted and proud to be a part of the Origin family.” “There will be so much to look forwards to.”
Hilton, who is a digital asset collector, was praised by Matt Liu, co-founder of Origin.
In a blog post, Liu stated, “Perhaps most importantly, Paris and her team share Origin’s long-term vision that blockchain technology, notably NFTs, will empower creators, influencers, artists, and businesses to engage more directly with their audience.”
NFTs are digital assets that operate as a certificate of authenticity and reflect ownership of virtual goods such as art and sports memorabilia. NFT ownership is tracked on a blockchain network that supports cryptocurrencies like bitcoin and ether.
This year’s auctions have garnered record-breaking prices for digital art. The movement has gotten so much attention that major auction houses like Sotheby’s and Christie’s have started selling NFTs.
In recent months, Origin Protocol has partnered with a number of celebrities to auction off their NFTs, including DJ 3LAU and YouTuber-turned-boxer Jake Paul. They also sponsored the auction for the YouTube phenomenon Charlie Bit My Finger’s classic video.
“With NFTs growing in popularity among content creators, it was a no-brainer to have Paris join our team at Origin Protocol,” Liu and fellow Origin co-founder Josh Fraser said in a statement to The Washington Post.
“Her experience and ability in content production provide the space a new perspective.”
Hilton isn’t a newcomer to the NFT world. Hilton debuted her own NFT collection in April, thanks to a partnership with designer Blake Kathryn.
The “Iconic crypto queen,” one of the items, sold for more than $1.1 million, making it the “highest successful NFT sale by a female creator on NiftyGateway,” another NFT marketplace, according to Liu.
Hilton’s NiftyGateway profile reveals that she is an enthusiastic NFT collector. She’s purchased over 130.
Paris will provide strategic advice on how to most efficiently generate value using NFTs for top-tier producers like as celebrities, influencers, and brands as an investor and advisor, according to Liu.
“We also look forwards to collaborating closely with Paris to bring NFTs to a wider audience of consumers through education, marketing, and the development of new use cases for this disruptive technology.”
Hilton outlined what drove her to the NFT market in her own words in an April blog post.
She believes that non-fungible tokens, or NFTs, are the future of the creative economy.
“Whether it’s art, music, fashion, or design, NFTs allow me to express myself while also allowing all creators to directly connect with their audience, resulting in a new form of marketplace.”
- 2020 Winter TCA Tour – Day 12: David Livingston/Getty Images