Prince William and his wife Kate have taken yet another step into the world of social media by launching their own YouTube channel.
The Duke and Duchess of Cambridge, the channel’s name, has now racked up over 140,000 subscribers.
The couple’s first video is a 25-second set of clips that appear to be a trailer for their lives, which mostly consist of events and media appearances.
It involves candid moments such as them joking about being filmed and William, who is second in line to the throne, not rolling his “r’s.”
The video has over 500,000 page views and is open to feedback.
Members of the royal family have turned to social media to dominate the discourse about their lives by issuing a steady stream of photographs, videos, and comments to the public and press.
It is used to support Prince William and Kate’s charitable interests and diplomatic activities, as well as to provide a filtered glimpse into their lives through birthday images of their children.
The couple celebrated their tenth anniversary with photos and a video released last week.
The royal family has official accounts on Twitter, Instagram, YouTube, and Facebook, which represent the Queen and all other members of the British monarchy.
The YouTube account is the latest addition to the Duke and Duchess of Cambridge’s growing list of accounts that distinguish them as a prominent brand in their own right.
The couple also has their own Twitter account, @KensingtonRoyal, with 2.2 million followers and an Instagram account with 12.7 million followers.
Though they lack the royal family’s 4.6 million Twitter followers, they outperform its 10 million Instagram followers.
The royal family has 5.5 million Facebook fans and 848,000 YouTube subscribers.
The heir to the throne, Prince Charles, and his wife Camilla, have a Twitter account called @Clarencehouse, which has just over one million followers.
The Prince of Wales and the Duchess of Cornwall both have a 1.4 million-follower Instagram account.
In 2019, Prince Harry and his wife Meghan launched their own Instagram account, @sussexroyal, to distance themselves further from the Duke and Duchess of Cambridge.
According to Guinness World Records, it is the fastest Instagram account to reach one million followers.
The couple’s last assignment was in March 2020, just before they left the royal family.
They haven’t been on social media yet, instead issuing official statements to the press.