Starbucks applied to the US Patent and Trademark Office for the right to use its name on a stadium or training facility earlier this month.
If accepted, Starbucks will become the latest corporate sponsor of a stadium or arena, joining FedEx, Little Caesars, and Barclays.
Companies are prepared to pay a lot of money for the brand visibility and fan devotion that a high-profile venue with its name can provide.
Amazon allegedly paid $300 million to $400 million for the rights to an arena in Seattle, which is now known as the Climate Pledge Arena, last year.
Beyond the June 2 filing, a Starbucks spokesman stated the business had no further information to provide.
Starbucks is requesting permission to use its name to promote “other people’s businesses, sports, and entertainment events,” as well as to provide “stadium and training facilities for sports and entertainment activities,” according to the application.
On Friday, trademark attorney Josh Gerben mentioned the submission on Twitter, adding that this is how a firm would file a trademark application if it wanted to name a stadium.
Starbucks’ stock was mostly unchanged in early trade. This year, the stock has gained 5% in value, valuing it at $132 billion.