Travis Scott has established himself as one of the most business-savvy performers in hip-hop over the previous few years.
He presently has major sponsorship deals with Nike, McDonald’s, and even PlayStation, demonstrating his broad reach.
Scott has been seeking for new methods to develop his brand as he works on his brand new initiative, UTOPIA, and he will now be able to do so by entering one of the largest emerging marketplaces in the United States. Of course, we’re discussing cannabis.
According to a press release, Scott has officially partnered with Connected Cannabis to build Cactus Farms, which will open on Saturday, July 10th.
Scott’s new strain will first be available in California and Arizona, and it will be a “indica-leaning hybrid debut strain [that] displays a dense, purple bloom that produces a pungent, funky-sweet gas scent rounded out with a unique berry tinge,” according to Scott.
Connected Cannabis is one of the most well-known names in the industry, and when partnered with Scott, there’s no doubt that this new collaboration will be a huge success.
Scott’s followers always seem to come through for him whenever he releases a new product, whether it’s a shoe, clothing, or even a McDonald’s meal.