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Walmart Blasts Kanye West’s New Logo As A ‘Lookalike’

Walmart claims Kanye West’s latest logo, which is identified as “rays from a sun” in patent paperwork, is too close to its 13-year-old sun logo and should be blocked.

Last week, the Bentonville, Ark.-based retailer filed an objection with the US Patent and Trademark Office about a concept West filed for his Yeezy LLC in January 2020.

According to legal documents, the concept consists of eight lines made up of three dots each that emerge from a circle to form “rays,” which West’s company said could be used in combination with sneakers, underwear, T-shirts, furniture, modular houses, and even hotel services.

The issue, according to Walmart, is that it resembles the retailer’s 13-year-old logo, except that Walmart’s sun rays are made up of lines rather than dots.

According to the opposition filed on April 21, Walmart argues that Yeezy’s label would cause “confusion” and a “false suggestion of a link” between Walmart and Yeezy.

Walmart also slammed the singer’s intentions to use the label for entertainment, alleging that the retailer “has sold merchandise and done marketing campaigns in conjunction with Jennifer Garner, the cast of Queer Eye, Drew Barrymore, Kendall and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara, to name a few.”

West has been busy filing trademarks recently, including a YZY logo for his Gap collection, which features white letters and is surrounded by a blue box that resembles The Gap’s logo. Last year, Yeezy signed a contract with Gap to design an apparel line for the retailer.

The YZY logo, which was submitted earlier this month, was rejected.

West did not respond to a request for comment right away. Walmart merely referred to an April 19 letter it sent to Yeezy’s attorneys, implying that settlement talks had failed.

“As we referenced in our correspondence in July and August of 2020, January and February of 2021, and our phone conference in March of 2021, Walmart has consistently tried to understand Yeezy’s intended usage of the Yeezy Application, with the intention of finding ways for the Walmart Spark Design and the Yeezy Application to co-exist,” the letter said. “However, we have obtained no definitive information from Yeezy about the intended use, nor has Yeezy offered any assistance in order to find common ground.”

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  • Kanye West, Walmart: Walmart (right) and Yeezy (left)
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